FARHSA - “ THE REBORN “. STORY OF MAT VISIONARY TEEN FROM BANGLADESH.
The term entrepreneurship is used commonly nowadays. Everyone who is opening an Instagram page for their business idea is now known as entrepreneurs.
In 2022, tens of thousands of new Instagram pages are being created every day. What’s the difference between a page & a brand? Let’s get to know this from a 19 year old visionary teen of Bangladesh.
Masud Ashraf Taha is a Bangladeshi 19 year old teen living in Dhaka. He has one organization called Home Academy BD & a clothing brand called Farhsa. Home Academy BD is supported by the ICT Division ( IDEA ) of Bangladesh & teaches skill development courses to the youths. Apurbo Zunaid is the New Managing director of HA & Tashfiq Islam is the new Head of HR in HA.
Let’s get to know the difference between a page & a brand from the point of view of Masud Ashraf Taha aka (MAT). A page is a place where a business is showcasing their products. They don’t showcase the dream of the entrepreneur. The page is only there to sell products.
However, a brand does more than only selling goods. They sell their vision to their audience. Gucci t-shirts can be produced for less than $30, but they cost between $350 and $700 to buy. People pay this high price even though they are aware that it can be created for $30 because they want to live the Gucci dream rather than just own a t-shirt. It has to do with the Gucci name.
The vision Masud Ashraf Taha is developing for his brand is the focus of the fashion company he owns. He desires to develop something novel for the Bangladeshi people. Since his brand Farhsa was introduced, it has generated a lot of attention in the community. It just debuted a new campaign in which they unveiled their t-shirt line, new packaging, and a new website. The campaign’s name, “The Reborn,” was retained for this reason. Annurkhan, Monirul Shaon, Kefayet Nirob, Mourin Islam, Abrar Sakif, and Farabi Kabir Rose were among the models who participated in the campaign. The makeup artist for this commercial was Faria Mim with the creative direction of Sakib Hasan.
In the end, MAT added that being an entrepreneur is about managing everything that the audience isn’t aware of. It concerns all the additional diligent individuals who work in the background. He stated that without the help of the ICT division & the honorable state minister of Ict Division “ Zunaid Ahmed Palak “ MP this journey wasn’t possible. He also stated that the honorable state minister for Ict division has always shown tremendous support to the youths of Bangladesh. He wanted to show gratitude towards a few of his colleagues Abrar Shariar, Apurbo Zunaid, Salek Mahmud Tanvir, Limon Rahman, Khan Md Hashib & many more. After considering everything, we can affirm that Masud Ashraf Taha is a motivating role model for all young people today.
