Myths And Misconceptions About New York Web Design

All sizes of businesses want to develop an online presence. Websites are crucial to establishing that visibility. They serve as a user’s first impression of a company, its values and personality, and determine whether that visitor will linger. 

Many New York business leaders nowadays prefer to reach out to a third-party designer to help create an appealing and optimally functional site. Some, however, hesitate due to the cluster of misinformation surrounding design and the processes. 

We’ll explore the truth behind some common myths deterring companies from professional website design.

Separating Fact from Fiction with Web Design

Several myths and misconceptions have evolved over time often leading to missed opportunities for business leaders when it comes to New York web design. When accurately informed, individuals and companies are better prepared to make choices on how they want to present their brand online.

We’ll separate the truth from fiction as we review the most common website design myths so that you can make the best decision concerning your online visibility.

The visual appeal is the primary aspect of design

The tendency is for people to believe that appearance is the critical component of design with websites. However, you can have a stunning site with poor navigation and irrelevant content that provides little valuable information and the appeal won’t be enough to keep the prospective customer.

While appearance is an important aspect, it’s merely one part of the puzzle. Other factors contribute to the final piece for optimal success. Many companies focus on the appearance and pay little attention to core details that will make a difference to the user.

The consumer is looking for solutions to their needs and a site that makes finding these details simple and straightforward. 

No matter how pretty the website is, it’s it isn’t giving the audience what they need, they won’t stay. Visit – 19 Website Speed Optimization Strategies for 2024 [New Data] – for guidance on speed optimization for a better user experience.

The best design will be costly

Most people are of the thought that establishing or creating anything would come with a high price point. In fact, when you look at it from another perspective, professional design shows as a valuable and worthwhile investment that offers returns over the long-term.

If a business were to hire an in-house team strictly to create a website, the overhead would be expensive. This new staff would require competitive salaries, benefits packages and other perks, along with ongoing training, equipment and supplies, and on.

A good design will draw increased traffic, engage and encourage users to follow the journey to the point of converting, improve revenue and grow the company.

The home page should be prioritized

While the home page is important, users are looking for this page less as their search queries are starting to be more specific in the search engines. When the they look for specific goods or services, the search engines are recommending respective pages since these answer their question most accurately.

This means you want to focus more attention on the product/service pages when creating the site to increase your search engine presence.

Content has little effect on website design

Most users prefer to skim content on web pages to get an idea of what businesses are about as they scroll for relevant information. When visitors see pages with a high volume of content, they might bounce from the site without understanding the business goals.

Content affects the web design and should be limited when creating the site. The pages should consist of clear and concise content that’s relevant and valuable. Information that solves the user’s problem or answers their needs. 

If you want to add more detail to further explain the function and features, add a blog to the site where users can check out additional facts if they want to dive more deeply into them.

CTA – call-to-action should go only above the fold

It is, in fact, comm to place the CTA only above the fold to achieve conversions. However, this is not true for all business types. When you operate an ecommerce business and place a discount CTA above the fold, this will drive business and conversions.

It’s recommended to place the CTA below the fold for business who operate a software solution with complex landing pages. It helps visitors understand the company before clicking on the CTA. 

Based on your services and understanding your audience, the CTA should be placed where it will bring in higher conversions.

The more features the better the site

In fact, cramming too many features into a site can not only overwhelm the user but it can slow down the site performance. Each of these issues will cause a user to leave the site in search of a more friendly option. 

Features should be prioritized based on which accommodates the consumer’s needs and aligns with the company’s objectives. For ecommerce sites this means have a seamless checkout process over including animation or flash video footage.

While these things can enhance the audience engagement, you must take careful consideration when using them. Overloading a site with too many elements is distracting and will slow down load time which can frustrate users.

Websites don’t need updating once created

As technology continues to advance, trends come and go, and user expectations change, web design will continue to require regular updating to ensure it remains relevant, optimized, and secure. It isn’t a one-and-done project. You must maintain and update the site.

You want to avoid outdated information, security vulnerabilities, and the potential for broken links. Go here for misconceptions on business visibility.

Final Thought

A well-designed website introduces you to the online audience but it also engages these users, helps them establish trust, and drives growth for your business. The priority is that you approach the process with clarity and purpose. 

Before becoming deterred by a myth or misconception, it’s important to reach out to professional New York web designers with questions and concerns. They will immediately debunk the misinformation enabling you to move forward with a professional design.