Ecommerce app Plus Ppl will take advantage of Size Ppl's Ai technology to improve its personalization in plus-size fashion

Ecommerce app Plus Ppl will take advantage of Size Ppl's Ai technology to improve its personalization in plus-size fashion

Plus PPL, a start-up with a community of body positive individuals, recently launched an app of the same name. It will be the first app worldwide to revolutionize body positivity and spread the message. In addition to creating a better space for pro-body and plus-size people, plusuencers will also be more able to spread more self-love fashion tips using the app. Over 55 million people have heard about Plus PPL worldwide, making it a leading body positive brand. 

Over 60% of women in the United States wear sizes 14 and above, which is considered plus size. In spite of this, designers generally make clothes in the size range of 4-10, so the plus-size market remains neglected.  When they have such great financial potential, why do they remain unnoticed? Plus size women’s apparel is estimated to be worth 178.5 billion dollars globally in 2019 and is expected to triple by 2028, according to recent research. Additionally, the casual wear segment of the plus size clothing market held the highest share in 2019. 

Customers in the plus size category are now demanding fashionable, attractive, good quality garments in larger sizes that are easily accessible. Over the years, designers have barely paid attention to the market despite the growing demand for plus size clothes. Plus PPL has therefore created a brand that specializes in serving women of plus size, taking advantage of the high demand in the market. Plus PPL is not only supporting plus size body image, it is also helping the fashion industry reveal that it has evolved from a smaller sized stereotype in the past. 

The power of plusuencer can be demonstrated by any woman through her personal outfits, style tips, or true stories that instill confidence in others. In addition to providing great clothes for the community, plusuencers can provide a body positive shopping experience.

 Plus PPL’s official Instagram page is an excellent venue for them to get exposure and publicity for free while also inspiring millions of women.

Size PPL – an introduction

In the online clothing industry, Size PPL is a body measurement technology driving the use of artificial intelligence to tackle inaccurate body measurements in the fashion industry. A seamless shopping experience for plus-size women will be available when Size PPL is integrated with Plus PPL. With this fashion AI technology, Plus PPL allows online shoppers to browse plus size fashion and provide apt size recommendations.

This AI startup with its headquarters in Tel Aviv, Israel, was founded in 2020 with the mission to improve the online shopping experience for consumers and save retailers plenty of money with a low-cost, accurate solution. This is due to the complexity, confusion, and inaccuracy of the way sizing systems in the global fashion industry.  

AI-Powered body measurement technologies offer simple-to-use, efficient algorithms that can estimate accurate body measurements for online consumers using computer vision and machine learning algorithms. To provide accurate measurements, Size PPL does not require the consumer to enter any information. As a result, consumers will have a better, less stressful shopping experience. 

The technology can also be seamlessly integrated into a retailer’s eCommerce or mobile app. 

Through the combination of AI, machine learning, image processing, decades of industry knowledge, and customer service, Size PPL is revolutionizing the fashion and retail industries in a way no one has seen before.

Industry Interest 

Retailers are still suffering losses despite the fact that the global fashion industry grosses more than $2.5 trillion per year. Sizing issues account for more than half of the retailers’ losses and returns. The problem with inaccurate sizing has plagued nearly 85% of online shoppers in recent studies. The complicated sizing chart has also deterred 70 percent of online shoppers from buying. Each time an unpurchased product is not sold, a retailer loses money. The AI Size PPL becomes therefore a must-have technology for all fashion companies and online sellers, since it not only provides a smooth customer experience, but it also reduces retailer losses cumulatively exceeding $100 billion. 

With AI measurement, problems related to size are eliminated while accurate measurements are provided. This tool can help clothing retailers make better decisions that will increase profits by improving products, while providing valuable insights into the apparel industry and consumer behavior.

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Media Contact

Company Name: Plus PPL & Size PPL

Contact Person: Customer support

Email: Send Email

City: Tel Aviv

Country: Israel